Is Social The New SEO?
There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. To be truthful, the lines between them are getting blurry, but...
View ArticleAre There More Important Metrics Than Traffic?
Many small businesses are concerned about how much website traffic they are getting almost from the first day their website goes live. In many ways, this is a distraction. It takes time before your...
View Article5 Free Alternatives To Google Analytics
I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics, but if you do decide to look around for other analytics...
View ArticleHave You Seen Your Google Traffic Decline?
Google turned the Internet upside down with Panda, Penguin, and Hummingbird. Many site owners who previously were top dog in search results are now bottom of the barrel. Some of them aren’t very happy...
View Article3 Alternatives To Google Traffic
If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. Search Engine Journal hits on one reason,...
View ArticleE-mail Marketing Still Effective For Businesses
Businesses that establish a sales funnel swear by e-mail marketing. You should too. Plain and simple, if you capture e-mail addresses of your website visitors and clientele, you are more likely to see...
View Article5 Ways Analytics Are Important To Your Local Business
If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important...
View Article3 Steps To Powerful LinkedIn Page Optimization
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize...
View ArticleIs There A New Definition Of SEO?
There is much to be admired about this article by veteran SEO Bill Belew. Still, I’ve got to take issue with a couple of things. First, we don’t really need a new definition of SEO. The same definition...
View ArticleWhen Is A Follower Not A Follower? When It’s A Bot
Have you ever opened a gift that really wasn’t all that great? It was a filler — something that made your pile of presents look bigger than it actually was. This time of year is legendary for gifts...
View Article5 Offline Ways to Drive Traffic to Your Website
Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques?...
View Article3 Signs Your Online Health is Deteriorating
How’s your online health? Just like your physical health, you should get in the habit of checking your online health periodically. But how do you know if your online health is failing? Here are 3 sure...
View ArticleThe Many Faces of Internet Marketing
Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or...
View Article6 Powerful Ways to Drive Traffic to Your Website
If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to...
View ArticleWhy Small Businesses Need SEO
It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small...
View Article3 Ways to Know Your Online Health is Failing
To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the...
View Article5 Ways Analytics Are Important To Your Local Business
If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important...
View Article3 Steps To Powerful LinkedIn Page Optimization
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize...
View ArticleIs There A New Definition Of SEO?
There is much to be admired about this article by veteran SEO Bill Belew. Still, I’ve got to take issue with a couple of things. First, we don’t really need a new definition of SEO. The same definition...
View ArticleWhen Is A Follower Not A Follower? When It’s A Bot
Have you ever opened a gift that really wasn’t all that great? It was a filler — something that made your pile of presents look bigger than it actually was. This time of year is legendary for gifts...
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